Blogging: Coming Clean About a Dirty Word with Music Journalist Adam Bernard

Blogger or journalist, entertainment writer Adam Bernard doesn’t care which word you use to describe him as long as you remember to put the word “great” in front of it.

Bernard informed a Fairfield University journalism class last Tuesday night that unlike many other journalists, he is not overly concerned with what his official job title is. He said that he has been introduced and described as both a journalist and a blogger before, stating that the difference in title usually has to do with the context of the situation.

When asked how he feels about the variation in his job title he said, “Most people think when you say ‘writer’ that you’re not serious anyways… It doesn’t really matter how you sugarcoat it- writer, journalist, blogger- there’s always going to be a little bit of a red line underneath it asking if that’s real.”

While many journalists today tend to shy away from the words “blog” or “blogger” due to the negative reputation they have of not earning any money, Bernard insists that blogs are one of the most effective ways that journalists can find work.

In fact, it was his blog, Adam’s World, that landed him one of his dream jobs as a columnist for the Fairfield County Weekly. After trying to get in touch with them for years, he finally got a call saying that they wanted to hire him after reading some of the stuff he’d written on his blog.

He said that this experience is a perfect example to prove that although blogs by themselves typically won’t put food on the table, the opportunities they will help you find most certainly will.

He went on to say that he believes every journalist should have a blog because they act as a great place to publish syndicated work on subjects that journalists want to write about. He said that posting on personal blogs is an easy and effective way for journalists to establish their own unique “name brand”, which is essential in the competitive world of journalism.

Adam started establishing his own brand as a music journalist shortly after he graduated from Hofstra University in 2000. This was the same year that he started his blog, which helped him gather experience and gain many opportunities as a young journalist. He has been featured in music magazines such as The Source and XXL, contributed to Substream Music Press and 101Distribution.com and is the Interviews Editor at RapReviews.com

When asked if he thinks that blogging has given him more opportunities as a journalist he said, “The blogging has definitely given me more opportunities. I’m not sure if it’s because it’s seen by more people, but more so that I have the freedom to write about what I want to write about and sometimes that connects with more people.”

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